Tracking QR code performance is essential for understanding your audience and optimizing your campaigns. But with so many metrics available, which ones should you focus on? Here are the key metrics that matter most.
1. Total Scans
The most basic but important metric. Track total scans to understand overall engagement. Compare scan rates across different QR codes to identify which campaigns or placements perform best.
2. Unique Scans
Distinguish between total scans and unique scans. Unique scans tell you how many different people engaged with your QR code, giving you a better picture of your reach.
3. Scan Location
Geographic data helps you understand where your QR codes are being scanned. This is valuable for location-based marketing and understanding your audience distribution.
4. Time of Day & Day of Week
Analyze when scans occur to optimize your campaigns. Identify peak engagement times and schedule your marketing activities accordingly.
5. Device Type
Know whether users are scanning with iOS or Android devices. This helps you optimize your landing pages and ensure compatibility across platforms.
6. Conversion Rate
Track what happens after the scan. Monitor how many users complete desired actions (purchases, sign-ups, downloads) to measure true campaign effectiveness.