Creating a great QR code is only half the battle. Where and how you place your QR code can make the difference between high engagement and missed opportunities. Follow these best practices to maximize scan rates and ensure your QR codes deliver results.
1. Eye-Level Placement
Place QR codes at eye level where people naturally look. For print materials like posters or flyers, position the QR code in the upper third of the page. For digital displays, place it where users' eyes naturally rest—typically in the center or upper portion of the screen.
2. Adequate Size Matters
Your QR code needs to be large enough to scan easily. For print materials, aim for at least 2x2 inches (5x5 cm). For digital displays, ensure the QR code is at least 200x200 pixels. Larger QR codes are easier to scan from a distance, which is especially important for billboards, signs, or displays.
3. High Contrast Background
Ensure your QR code has sufficient contrast with its background. Dark QR codes on light backgrounds or light QR codes on dark backgrounds work best. Avoid placing QR codes on busy patterns or images that interfere with scanning. Leave a "quiet zone" (white space) around the QR code equal to at least one module width.
4. Clear Call-to-Action
Always include a clear call-to-action near your QR code. Tell users what they'll get when they scan. Examples include: "Scan for exclusive discount," "Scan to view menu," or "Scan to download app." This increases motivation to scan and sets proper expectations.
5. Accessible Location
Place QR codes where people can easily reach them with their phones. Avoid locations that are too high, too low, or require awkward positioning. For print materials, place QR codes on flat surfaces. For digital displays, ensure they're within comfortable viewing and scanning distance.
6. Print Material Placement
- Business Cards: Place on the back or in a corner to preserve design
- Posters & Flyers: Upper right or center for maximum visibility
- Product Packaging: Side panels or bottom where it won't interfere with branding
- Receipts: Bottom section with clear instructions
- Menus: Top of each page or on the cover
7. Digital Placement Best Practices
- Websites: Above the fold, in the hero section or sidebar
- Email: Near the top, after the main message
- Social Media: In the image itself or as a clear call-to-action
- Video: Lower third or corner, visible throughout key moments
- Presentations: On title slides or key information slides
8. Test Before Finalizing
Always test your QR code placement with multiple devices and scanning apps before printing or publishing. Test from different distances and angles to ensure it scans reliably. Check that the QR code works in the actual lighting conditions where it will be displayed.
9. Consider the Context
Think about where and when people will encounter your QR code. For example, QR codes on outdoor signage should be larger and more durable. QR codes in restaurants should be on tables or menus where people naturally look. QR codes in retail stores work best near checkout or product displays.
10. Mobile-Friendly Environment
Ensure users have a good mobile experience after scanning. If placing QR codes in areas with poor internet connectivity, consider offline alternatives or ensure the linked content loads quickly. For physical locations, make sure users have space to comfortably use their phones.